Online Revenue Strategy

I'm working on an exciting new project where I am being asked to develop the Web/Internet revenue strategy for a publication that serves the upscale boutique hotel market. They profile hotel interior designers and they also offer matching services where they connect buyers and suppliers within this industry. My job will be to develop the online revenue strategy and marketing aspects of their business plan and then implement the strategy once approved.

I think the model will focus on establishing a central revenue generating core and then utilize social media marketing, general online marketing (SEO/SEM), standalone Web properties and traditional media to build awareness and drive traffic to this revenue generating system.